![]() In 2008, Billabong continued with the consistent acquisition activity that occurred in 2007 and announced four acquisitions over four successive months. The Tigerlily decision represented the first time that Billabong had acquired a brand focused exclusively on the 'girls' market, and the management intended to position the new addition so that it complimented the company's own 'Billabongs Girls' line. The acquisition of wetsuit and technical watersport accessories brand Xcel became effective on 1 September 2007, and Jodhi Meares's former Tigerlily brand was acquired in December of the same year. The following year in December, an official press release was published to announce the acquisition of Nixon Inc., a watch and accessories brand in the board-sports market. The acquisition of the Kustom surf shoe brand, as part of Billabong's purchase of the Australian Gold Coast-based Palmers Surf company, was disclosed in September 2004. A shop in Glasshoughton, West Yorkshire, England Von Zipper, an eyewear brand, was acquired in early 2001 and the acquisition of skateboarding apparel and hard-good brand Element was announced in July 2001. Acquisitions Īs the company developed further, it acquired new brands and retail outlets to move beyond the wholesale business, and the first decade of the 21st century was a particularly active period of expansion for Billabong. ![]() The company was first traded on the Australian Securities Exchange 2000, which provided the company with the funds to further expand and acquire other companies. In the 1990s, the surf industry as a whole grew significantly, and Billabong was a part of this growth process. īased upon his success in Australia, Merchant decided to export Billabong's products, and by the late 1980s, Merchant's board shorts were available in other countries, including New Zealand, Japan, and South Africa. By the 1980s, Billabong board shorts were present throughout Australia. Merchant understood that his company needed to expand to achieve success, so Billabong started to sponsor contests, which increased the public's awareness of Merchant's products, and the company expanded. Surfers soon realized the durability of Merchant's shorts that was the result of his triple-stitching technique. At first, he designed and created board shorts at his home, and then sold them to local surf shops. ![]() History Early history īillabong was founded in the Gold Coast, Queensland, Australia, in 1973 by Gordon Merchant. ![]() In December 2016, former chief executive Matthew Perrin was found guilty of fraud and forgery by a jury in the district court in Brisbane, and was sentenced to jail in January 2017. During one period, Billabong used a corporate turnaround strategy to return the company to profitability, which it achieved in 2014. In 2018, Billabong International Limited was acquired by Boardriders, Inc, owner of rival brand Quiksilver.įrom late 2012 onwards, following the company's decline in the period since 2008, Billabong International has been the subject of several protracted bidding and takeover processes in which the company's former United States chief Paul Naude has been a participant. Honolua Surf Company, Kustom, Palmers Surf, Xcel, Tigerlily, Sector 9, and RVCA were the company's other brands. As of September 2013, Von Zipper, and Element were two of the prominent brands that Billabong owns. The name " billabong" is derived from the Wiradjuri word bilabaŋ that refers to a "creek that runs only during the rainy season". Founded in 1973 by Gordon and Rena Merchant, the company first traded on the Australian Securities Exchange in August 2000. ![]() Billabong International Limited is an Australian company focused on surfing, primarily a clothing retailer that also produces accessories, such as watches and backpacks, and skateboard and snowboard products under other brand names. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |